NFL x LYRICAL LEMONADE
NFL x LYRICAL LEMONADE
Hometeam pitched in and facilitated the collaboration of the NFL’s official season kick-off digital content.
Additionally, the Lyrical Lemonade team handled all of the creative for the schedule release announcement for the hometown Chicago Bears. The release was so successful, consumers wanted a merch collaboration, so we doubled back and delivered. The collection sold out in less than 2 hours, and included content and a cookbook featuring Chicago rappers G Herbo + Lucki.
Each of these partnerships was sold into the respective organizations by Hometeam, including overall strategy + assisting in content strategy, and project management to see through completion/execution of project rollout.
