LYRICAL LEMONADE x POP-TARTS
LYRICAL LEMONADE x POP-TARTS
Hometeam spearheaded the partnership between Lyrical Lemonade + Pop-Tarts while strategically building + orchestrating the very first Pop-Tarts collaboration.
We drove strategy for the partnership collaboration in general, along with digital content and product launch.
Lyrical Lemonade x Pop-Tarts · Recap Film
The product sold out in minutes and the wildly-popular in person activation consisted of onsite customization, photo gallery, and live music.
The success of this project is what prompted Weber Shandwick to hire our founder, Tara, full-time.
