KRISTOPHER KITES x INSTAGRAM · ComplexCon 2022
KRISTOPHER KITES x INSTAGRAM · ComplexCon 2022
Our client, Kristopher Kites, came to us with a new experience that he wanted to bring ComplexCon 2022, but needed funding support to bring the idea to life.
The Idea: An acrylic chain DIY lab experience where consumers chose their color + pendant design, then physically mixed + pour materials to bring their creation to life.
The Brand Partner: We decided to partner with Instagram to drive consumer usage of the Reels feature. By implementing phone stands + lab assistants, consumers captured themselves making the chains + utilized a pre-made template to easily generate a reel on their own.
Additionally we released the experience as a DIY at home kit - sold solely via Instagram shopping.
Kristopher Kites x Instagram
