ICE SPICE CHIA PET
ICE SPICE CHIA PET
Hometeam Spearheaded the partnership between Ice Spice + Chia Pet
The product is sold nationwide in major retailers like Target, Walmart, Urban Outfitters + more.
We negotiated an unprecedented deal with NECA and brought to life, what Billboard called “the collaboration of the year.”
The campaign and roll out, where we secured an exclusive with Complex, garnered over 250 million impressions.
We drove the idea and execution of this collaboration. Bringing the concept to our client, Ice Spice and convincing them this would be a great collaboration, to selling it into Chia Pet team.