DEMON SLAYER x CROCS
DEMON SLAYER x CROCS
Hometeam owned the full GTM strategy for Croc's collaboration with Demon Slayer releasing exclusively with Foot Locker
The collaboration saw a 96% sell through at New York ComicCon and a 69% sell through world wide at Foot Locker stores week of launch with a full sell out of inventory on e-commerce within 48 hours.
From creative direction, production of digital assets, to activating at New York Comic Con, to the influencer amplification. We drove numbers for Foot Locker that they have never seen before, with an uptick of 69% higher social conversation and creating the most engaged Instagram post for New York Comic Con history.